About GfK Romania
GfK Romania was founded in 1992 and is integral part of GfK Group. Established 75 years ago as the first market research company in Germany, the GfK Group has today more than 150 branches in 100 countries on five continents. GfK Group is one of the largest research organizations in the world market.
For 10 years GfK Romania has been number 1 research institute market in Romania with a turnover of over 9 million euros in 2008. The quality of the collection, analysis and interpretation of market data, and well as specialized consulting provided to clients in the areas of industry, trade, media - for state and private institutions - have contributed to the success of the company.
GfK Romania's activities are structured in four segments: Custom Research - Ad Hoc Research, Consumer Panel - continuous research for consumer goods, Retail and Technology - continuous research for electronic goods and Media - qualitative and quantitative research for media consumption.
GfK Romania has all the competitive advantages that both experience on the Romanian market and a strong group membership (GfK Group) offer:
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Long lasting experience - 75 years at international level and over 19 years of active presence on the Romanian market;
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International Coverage- 150 branches and presence in over 100 countries on five continents;
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Highly specialized - development and patent of numerous own methodologies, scientifically established and practically validated;
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Over 300 quantitative and qualitative studies, 400 focus groups and 300 in-depth interviews conducted yearly on the market in Romania;
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Long business relationships with the largest multinational companies in the world and in the country and leading Romanian companies;
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Professionals with over 10 years' experience in the field;
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Latest technology (software and hardware);
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Extended employees network: over 600 across the country.
GfK Romania is a member of ESOMAR, the worldwide organization of market research professionals.
Andi Dumitrescu
Doina Popescu