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CATI - Computer assisted Telephone Interview

• CATI studios in Bucharest and Iasi
• 47 workstations
• "Transparent fieldwork” – the client has the opportunity to participate at any time in the interview briefing or the execution of the telephone interviews

Advantages of computer assisted interviewing techniques

• Reliable and complete data input
• Automatic adoption of responses or brands from earlier questions
• Automatic filtering
• Avoidance of positioning effects by standardized rotation and randomization of items
• Automatic plausibility checks
• Full concentration of the interviewer on the important contents of questions and answers
• Efficient monitoring and control possible – automatic control of sample and quotas
• Direct recording of data from the interview – no need for later data entry – avoids an additional source of errors
• Data is available immediately