CAWI - Computer Assisted Web Interviewing
- Pool with participants across whole of Romania
- Offline-recruitment via representative studies – no self-recruitment
- Representative for Internet users in Romania
- Data bank selection for special target groups
Advantages of computer assisted interviewing techniques
- Reliable and complete data input
- Automatic adoption of responses or brands from earlier questions
- Automatic filtering
- Avoidance of positioning effects by standardized rotation and randomization of items
- Automatic plausibility checks
- Full concentration of the interviewer on the important contents of questions and answers
- Possible for respondent to complete the questionnaire themselves – guarantee of anonymity
- Efficient monitoring and control possible – automatic control of sample and quotas
- Direct recording of data from the interview – no need for later data entry – avoids an additional source of errors
- Data is available immediately
- Possible to integrate logos/pictures/commercials
Julien Zidaru