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Methods

GfK Austria is a full-service provider and, as such , is able to offer the full spectrum of market research methods. By methodology we mean the various techniques for acquiring information, i.e. all the scientific tools and processes which are employed in the collection of data, its analysis and the reporting of the findings.

As the largest market research company in Austria and on the basis of both our many years of experience and the continual development work we have undertaken, we are able to guarantee that all our methods are of the highest quality and make use of the most innovative technologies.

Further details can be read here:

• CATI -  Computer Assisted Telephone Interviewing ››
• CASI -  Computer Assisted Self-completed Interviewing ›› 
• CAPI -  Computer Assisted Personal Interviewing ››
• CAWI - Computer Assisted Web Interviewing ››
• Online
  
• Mystery Shopping ››
• Qualitative Research ››
• Omnibus ››