Omnibus
Omnibus or multi-topic surveys – the cost-effective way to carry out representative market research in the fastest possible time.
Decisive advantages of the Omnibus system include
Cost sharing – clients from a wide range of sectors insert their questions in a communal study and, by so doing, share the fixed costs.
Result – based on a large sample, extremely reliable, in ad hoc quality, exclusive and very reasonably priced.
Respondents – are newly selected for each Omnibus (no panel effect).
GfK Romania is able to offer the following Omnibus models
- OMNIBUS PAPI/personal Interviews
Services included in the Omnibus
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development of the questionnaire
-
programming of the questionnaire
-
carrying out the fieldwork
-
compilation of the codeplans for open questions
-
coding of the open questions
-
presentation and delivery of the results as a volume of tables evaluated according to demographic characteristics
-
cross and part-group evaluations if required
-
delivery of the results in data carrier format if required
Additional services, such as charts, Management Reports or presentations can be requested at any time.
Omnibus
n = 1.000 men and women aged over 15 years representative for Romania, personal interviews – carried out monthly, larger samples possible at any time by cumulation.
|
Wave no. |
2011 |
Questionnaire approval |
Fieldwork |
Results delivery |
|
195153 |
January |
December 21st, 2010 |
January 4th – 18th |
February 2nd – 8th |
|
195154 |
February |
January 20th |
January27th February16th |
March 3rd - 9th |
|
195155 |
March |
February18th |
February25th March 17th |
April 1st - 7th |
|
195156 |
April |
March 21st |
March 30th April 19th |
May 5th - 11th |
|
195157 |
May |
April 20th |
April 28th May 18th |
June 2nd - 8th |
|
195158 |
June |
May 20th |
May 30th June 17th |
July 4th - 8th |
|
195159 |
July |
June 21st |
June 29th July 19th |
August 3rd - 9th |
|
195160 |
August |
July 20th |
July 28th August18th |
September 2nd - 8th |
|
195161 |
September |
August22nd |
August30th September19th |
October 4th - 10th |
|
195162 |
October |
September21st |
September29th October19th |
November 3rd - 9th |
|
195163 |
November |
October20th |
October28th November17th |
December 5th - 9th |
|
195164 |
December |
November21st |
November29th December16th |
January 6th - 12th 2011 |
Advantages
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The overall co-ordination is governed centrally – so you only have one contact partner
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Evaluation of the data is carried out centrally – standardised processing of the data for all countries
-
Continually being carried out (partner institutes at least 1x/month Omnibus – exact dates on request
Julien Zidaru