GfK Press Releases

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Romanians' confidence has reached the lowest rate in the past decade

Bucharest, July 7th, 2010 - In June, the population’s confidence index measured by the Consumer Confidence Barometer conducted by GfK, registered the greatest decline in the last ten years, reaching -79%, as compared to - 40% two years ago. This intense pessimism condition is mostly caused by the government austerity program that led to the general economic deterioration, damage experienced by over 90% of the population of the country. Romanians are quite pessimistic and when it comes to the future, 78% do not expect that the situation improves economically in the next period, on the contrary. more >>

In search of the digital consumer

Around 300 marketing experts attend GfK Research Summit Nuremberg, June 24, 2010 – How do companies reach their customers in the digital age? An international GfK conference dealt with this very question. "The Digital Connected Consumer” was the topic of this year’s GfK Research Summit, which was held in Vienna in mid-June and attended by around 300 marketing experts. more >>

Both younger and older Germans travel - the Dutch are the number one travelers

International survey by the GfK Association in cooperation with the WSJE on travel/vacation behavior in 16 countries Nuremberg/Frankfurt am Main, June 18, 2010: Six in ten respondents will be spending money on vacations this year. People in the Netherlands travel for the longest periods and, correspondingly, spend more money. The travel behavior of Germans more or less corresponds to that of the average Western European. While in all other countries it is particularly younger people who travel, in Germany there is no difference between the generations. more >>

Police officers appreciably more popular

International GfK survey on the extent to which citizens trust various professional groups and organizations Nuremberg, June 9, 2010 – Firefighters enjoy the highest levels of trust internationally. The clergy and marketing specialists have suffered a considerable deterioration in their reputation, and trust in politicians has also fallen once again. Conversely, the reputation of the police and judges has improved significantly. Bankers have also seen a slight recovery in their image at international level. These are the findings of the "GfK Trust Index 2010”, which has been conducted by GfK Custom Research in 19 countries. more >>

GfK invests in research for digital media

New dimension to user experience and online research with SirValUse and nurago

Nuremberg, May 6, 2010 – With an investment in SirValUse Consulting, the market leader in user experience consulting, and nurago, one of the most innovative suppliers of technology for digital brand, media and usability research worldwide, GfK is further expanding its digital strategy. more >>

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