GfK Romania

February 6, 2012, 10:56
http://www.gfk.com/gfkromania/htdocs/index.en.html

Knowledge Kit 2011

Now available!

Digital at GfK

Campain tracking

Mystery Shopping

Trend Setteri

Celebrity Monitor

Shopping Monitor 2011

Multiclient survey

Press releases

Companies, NGOs and politicians act in an overwhelming majority to regulate lobbying

January 25, 2012 - Why lobbying remains for most politicians taboo? Do the public claims on lobbying actually support? Does the general population make the distinction between lobby and influence peddling? What are the most effective lobbying instruments? What other actors are involved besides the companies carrying out lobby for third parties? This research tries to answer these questions, of which we present some results. more >>

GfK won the auction for National Radio Audience Survey

Bucharest, January 17, 2012 - From January 2012, GfK Romania, together with IMAS, will be the official provider of National Radio Audience Survey, the comprehensive standardized currency to advertising industry in Romania. more >>

Romanians are more willing to criticise online than offline

Bucharest, December 20, 2011 - GfK Romania has developed a marketing research to study Romanian consumers' opinion about the influence of word of mouth. more >>

Almost 30% of Internet users buy online

Bucharest, December 5, 2011 - GfK Romania's most recent study investigated the behaviour of Internet users towards online shopping. The results show that 28% of urban Internet users have shopped online last year. Almost a quarter of those who buy on the Internet do so at least once a month. more >>

Romanian market maintains robust growth

Results of GfK TEMAX® Romania for the third quarter of 2011

Bucharest, November 15, 2011 – The technical consumer goods market in Romania posted a double digit growth for the third con-secutive quarter. Consequently, in the first three quarters of 2011 the market showed an increase of 11.5% compared with the same period of 2010. more >>

More than half of Romanians barely manage to cover their current expenses

Bucharest, November 10, 2010 - After a summer marked by a slight recovery in Romanians confidence, the first months of autumn brought a decrease in the population’s confidence index measured by the Consumer Confidence Barometer conducted by GfK. However, the level of this index for October is in line with the average of the last year. more >>

One in three online shoppers in the CEE region, owns a smartphone

Findings of the latest CEE Telco Industry Report 2011

Bucharest, November 7, 2011 – 14.2 percent of mobile phone owners in the CEE region have a smartphone. Looking at specific countries, the largest share of con-sumers who own -one of these high-end mobile devices can be found in Slovenia, Turkey and Lithuania, whilst Slovakia, Ukraine and Romania bring up the rear of the league chart. Accessing the Internet from one’s own handset is a trend that goes hand in hand with the expansion of smartphones. This progressive group of consumers is also very appealing for retailers because smartphone owners account for 31 percent of the CEE online-shopping population. These are some of the findings of the CEE Telco Industry Report 2011, an international study conducted in 15 CEE countries on a sample comprising more than 15,000 respondents. more >>

We spend 15% more for basic food products

Bucharest, November 3, 2011 – The home consumption of consumer goods increased by 6% in local currency in the first six months of 2011 compared with the same period of the last year. This increase was influenced primarily by the high level of inflation. In volume, the market recorded a decline of nearly 2% while the phenomenon of down-trading (migration toward products in a lower price segment) is yet recorded. more >>

GfK Romania, the first market research company winning a PR Award

Bucharest, October 31, 2011 - GfK Romania, the first market research company participating in the most important competition dedicated to communication industry, Romanian PR Award, won the Silver Award for Excellence for the campaign "ReThink. ReInvent. ReBuild". more >>

The Writing Instruments industry, growth in The Back-to-School period 2011

Results of GfK Retail and Technology for the Writing Instruments market

Bucharest, October 25, 2011 - Players in Writing Instruments industry are looking forward the busiest shopping season of the year - The Back-to-School period. Based on the GfK tracking of the products shipment in the cash & carry and hypermarkets, the RO writing instruments market recorded an increase of 6% in value, when comparing Aug-Sep 2011 with Aug-Sept 2010. Driven by the "last minute” purchase, the consumers spent higher amounts of money at the beginning of September. more >>

Online pharmacies - an opportunity, but not for pharmacists

Bucharest, October 20, 2011 - GfK Healthcare Romania has studied in the multi-client Pharmacy Monitor study, released quarterly, the extent to which pharmacists use the Internet for information and to test the professionals’ attitude towards the online pharmacies. more >>