• Digital at GfK
• Geomarketing
• Purchasing Power Index
• Concepts & Products
• Market Structures
• Brand & Communication
• Market Launch
• Price
• Qualitative Research
• Satisfaction & Loyalty
• Leaflet Monitor

Geomarketing

Regional Planning and professional reporting
Software, mapping, market data from our own sources

Why Geomarketing?

GeoMarketing is the integration of geographical intelligence into marketing and company data to empower better decision-making within the company. Company decisions draw their life-blood from the information upon which they are based and that information must be processed. Geomarketing is able to cast a light into the darkness of many questions by bringing unwieldy data into a local context and then presenting it in an easily understandable format as a map. It is often possible to make even very blurred interrelationships clear in this way.

Marketing and Sales

GfK Romania is able to offer two different solutions in the software sector. RegioGraph Analysis  offers you everything which is important for marketing and for the analysis and reporting of complex data. RegioGraph Planning is a software package which not only demonstrates all the strengths of RegioGraph Analysis but also adds-in tools for sales area planning and optimization.

At 2,498 Euro- RegioGraph Analysis and 4,498 Euro- RegioGraph Planning, the license price for the software packages makes them affordable to any interested client.

Maps and Data

GfK Romania is able to offer a range of maps for Geographical Information systems (GIS) which covers the entire world and is also not limited to the use of its own applications of RegioGraph Analysis and RegioGraph Planning. As a market research Institute, GfK is able not only to deliver the GfK Purchasing Power data ››, which have become standard and which are included in the price of the software packages, but also a wide range of other data which expands the service to a successful Geomarketing tool.