Leaflet Monitor
Leaflet Monitor represents a market research instrument resulting from the need of ongoing monitoring of the leaflets issued by the big retail companies that are locally and internationally active.
The project was innitiated in the Czeck Republic and subsequently implemented in other CEE countries, including Romania so that, at this moment, GfK Romania is the only market research institute that is carrying out this study in our country.
The use of this instrument enables to strategically and operationally implement decisions at sales and marketing departments level both for the suppliers, and retailers.
The analysed database supplies information about all the products published in the leaflets, structured by categories and subcategories, as well as about the participation of various manufacturers and retail chains in the promotions for the monitored period.
You can thus have an overview on the marketing strategy and the promotion activities of the competitor retail companies.
GfK Leaflet Monitor – The optimum solution of leaflets monitoring
Leaflet Monitor Presentation
Julien Zidaru