| | | Winning over clients for financial services companies in Central and Eastern Europe | | -November 22, 2004- | 3rd Financial Marketing Research Conference a great successAbout 80 interested participantsParticipants from 16 different countries meet at GfK in ViennaThe 4th Financial Marketing Research Conference is already fixed for November 10th 2005
For the 3rd time FESSEL-GfK Austria was organizing a Financial Marketing Research Conference with main emphasis on Central and Eastern Europe. This event was held November 14th at FESSEL-GfK Austria. The organizers: “After we managed to arrange two well-accepted conferences about the Financial Markets in CEE in 2002 and 2003 our aims have been quite ambitious to make the 3rd FMR Conference an even more successful event for our clients and colleagues from the different markets.”
More than 80 participants from more than 16 countries joined the interesting speeches so that the organizing committee already fixed November 10th 2005 for the 4th FMR Conference to be held again at FESSEL-GfK in Vienna.
Financial Market Research like market research in general provides essential answers to questions at key stages in the marketing process. Underlining the GfK philosophy for sharing information and best practice, experts responsible for financial marketing research presented examples of market research programmes and interesting results of continuous research which help drive the business forward.
In a series of papers presented by GfK executives and guest speakers from clientside, GfK aimed to share the experience and expertise, transferring valuable knowledge and insights. At the GfK Financial Marketing Research Conference one could learn a selection of research solutions and research results.
Welcome Address
Peter Damisch (Managing Director FESSEL-GfK)
Measuring customer satisfaction and customer loyalty in CEE
Alexander Zeh (Research Manager FESSEL-GfK)
GfK-Mood barometer Saving and Investment
Ursula Swoboda (Research Consultant FESSEL-GfK)
Customer Relationship Management for an international insurance
Johannes Ospald (Marketing & CRM, Generali Holding Vienna)
Customer satisfaction – Making the Giant dance to the customers´ tunes
Pavel Kysilka (Chief Economist, Ceska sporitelna a.s.)
Ladislav Klika (Business Development Director, GfK Praha)
Getting to know the insurance clients in Slovenia
Petra Oseli (Research Manager, GfK Gral-Iteo Slovenia)
Corporate Banking in Hungary - measuring and understanding of special clients
Zoltan Varga (Research Manager, GfK Hungaria)
A CD-Rom with all presentations is available and can be ordered by e-mail. All presentations can also be downloaded in the free download section of the FESSEL-GfK homepage www.gfk.at
The GfK Financial Marketing Research Network now spans 13 countries in CEE. Especially in times of enlargement of the European union to CEE FESSEL-GfK – since the early 90-ies - has used these opportunities also for organizing and conducting Financial Market research in the region. Within this network of GfK companies, members have been providing effective research solutions to financial organisations. |
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