Press Releases
Companies, NGOs and politicians act in an overwhelming majority to regulate lobbying
January 25, 2012 - Why lobbying remains for most politicians taboo? Do the public claims on lobbying actually support? Does the general population make the distinction between lobby and influence peddling? What are the most effective lobbying instruments? What other actors are involved besides the companies carrying out lobby for third parties? This research tries to answer these questions, of which we present some results.
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GfK won the auction for National Radio Audience Survey
Bucharest, January 17, 2012 - From January 2012, GfK Romania, together with IMAS, will be the official provider of National Radio Audience Survey, the comprehensive standardized currency to advertising industry in Romania.
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Romanians are more willing to criticise online than offline
Bucharest, December 20, 2011 - GfK Romania has developed a marketing research to study Romanian consumers' opinion about the influence of word of mouth.
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Almost 30% of Internet users buy online
Bucharest, December 5, 2011 - GfK Romania's most recent study investigated the behaviour of Internet users towards online shopping. The results show that 28% of urban Internet users have shopped online last year. Almost a quarter of those who buy on the Internet do so at least once a month.
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Romanian market maintains robust growth
Results of GfK TEMAX® Romania for the third quarter of 2011
Bucharest, 15th November 2011 – The technical consumer goods market in Romania posted a double digit growth for the third con-secutive quarter. Consequently, in the first three quarters of 2011 the market showed an increase of 11.5% compared with the same period of 2010.
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