• Custom Research
• Retail and Technology
• Media

Sectors & Markets

Custom Research

... is specialized in operational and strategic marketing issues relating to virtually every industrial sector and market.
The sources of information for the Custom Research sector are specific target groups of consumers and the medical profession.

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Retail and Technology

... The Retail and Technology Division within GfK Group is specialized in monitoring 250 groups of products belonging to several categories of durables: IT products, telecommunications, electronic products and household appliances, entertainment, photo or DIY products.

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Media

... delivers continuous customized research on reach, intensity and use of TV, radio, print and online media.
The sources of information for the Media sector are the media.

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