• Custom Research
• Retail and Technology
• Media
  • TV Research
  • Media Research

Media

In the 21st century, media dominates our daily lives. Home or office, in the car or on foot, we are in permanent touch with different channels of mass communication.

The world media today has many facets, and so media research requires knowledge and expertise of specialists in market research on each segment of such a dynamic market.

At international level, GfK Group offers services in identifying consumer behavior and attitudes of media consumers, both for traditional vehicles, and also for the innovative ones. GfK Group Services for Audiences Measurement represent the exchange currency for the advertising markets on TV, radio, online, for outdoor as well as for newspapers and magazines.

Media division in Romania is strongly represented by the two different areas of services:

TV Research ›› – sole supplier to the National Service of TV Audiences Measurement;

Media Research ››   – is part of the division of Custom Research of GfK Romania.