• Custom Research
• Retail and Technology
• Media

Retail and Technology

The Retail and Technology Division within GfK Group is specialized in monitoring 250 groups of products belonging to several categories of durables: IT products, telecommunications, electronic products and household appliances, entertainment, photo or DIY products.

Globalization has been a key factor that has determined our success in monitoring durables, the success materializing itself in the fact that we hold the 1^st rank worldwide. GfK Retail and Technology has subsidiaries and branches in over 70 countries, the clients benefiting from a unitary format in all these countries and there is the possibility of aggregating the data from several countries in one single report.

For further information, you can access the site GfK RT at the address www.gfkrt.com.

GfK Retail and Technology in Romania

The Retail and Technology Division was set up with GfK Romania at the beginning of 2005.

Our activity covers the monitoring of the sales of household appliances, electronic and photo products, mobile telephones and IT, the elaboration and supply of market reports, on a monthly basis for mobile phones and IT and once every two months for the other categories.

The monitoring consists in collecting data about sales and we do it in the following formats:

• in electronic format, from the big chains of stores;
• on paper support, from a representative sample of independent stores or stores that belong to smaller store chains.

Types of results

The reports we supply our clients contain:

• The dimension of the market in terms of volume and value;
• The structure of the market depending on the most important characteristics of the products;
• The structure of the market per distribution channels;
• The structure of the market depending on the price;
• The structure of the market per brand or product model.

 Fields of research

• Big household appliances: washing machines, refrigerators, freezers, cookers/ovens, laundry dryers, microwaves ovens, stoves;
• Small household appliances: vacuum cleaners, food processors (mixers, blenders etc.), ironing machines, shaving machines, air conditioning devices;
• Electronic products: color TV sets with tube, color TV sets without tube (plasma, LCD, projection), DVD players / recorders, Audio Home systems, MP3 portable players, video cameras;
• Digital photo cameras;
• Mobile phones;
• IT: computers (desktop, notebook, server), monitors, printers, multifunctional devices.